commercial
Terra & Grano
Belgium · 2020
There's a precise moment when a café stops being a room and becomes a place: when the materials stop being finishes and start telling a story.
For Terra & Grano, we built that moment. The commercial design begins at a fluted terracotta counter, moves through oak, exposed brick and tall industrial windows, and settles on a brass logo pressed into warm plaster. Earth and grain, read straight from the matter.
Our work in commercial interior design and brand identity came as a single gesture. The coffee space and the mark breathe together: menus, coffee bags, cups and business cards all speak the same language of brass, concrete and clay, right down to the washroom with its concrete basin and round mirror. A retail and horeca project shaped as one full experience, where every guest at the counter feels they've arrived somewhere worth coming back to.
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